For Auto Dealerships
Licensed background music for your dealership — showroom floor, service lounge, and offices. No PRO fees. No contracts. The sound your brand promises.
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The brand promise
The floors are polished. The cars are staged perfectly. The lighting is right. But the music — that is the part most dealerships get wrong. Dead silence feels clinical. A local radio station puts someone else's brand in your space. A personal playlist is a copyright lawsuit waiting to happen.
Your showroom tells customers what to expect from the buying experience. A luxury brand needs sophistication — jazz piano, ambient textures, classical restraint. A family dealership needs warmth — acoustic guitar, soft indie, easy-going soul. A high-volume lot needs energy — funk, lo-fi beats, confident grooves.
The service lounge is different again. Customers waiting for an oil change or warranty repair need patience-building calm. Research shows that ambient music reduces perceived wait time by up to 35%. A 45-minute service wait feels like 30 when the room sounds right.
The sound should match the brand — everywhere, automatically, all day long. That is what Puana does.
Multiple zones, one dashboard
A dealership isn't one space. The showroom floor needs confidence. The service lounge needs calm. The finance office needs focus. Puana lets you run different music in every zone — each with its own genre, energy, and schedule.
Polished jazz, ambient textures, modern classical. The sound of a brand that takes itself seriously.
Calm acoustic, lo-fi, downtempo. Wait times feel shorter. Customers stay relaxed.
Quiet ambient, soft piano. Low enough for conversation. Present enough to fill silence.
Uptempo soul, indie pop, modern grooves. The lot is alive. Buyers feel momentum.
Warm jazz, bossa nova, acoustic. Relaxed, inviting. Walk-ins feel welcome, not pressured.
Schedule it off. Or let the detail crew play what they want. Your rules.
From a cafe in Michigan
“I built Puana because every space deserves music that sounds like it belongs there — not someone else's playlist, not a corporate feed. Something with texture.”
Jesse Meria runs a cafe in Charlevoix, Michigan — a small town on Lake Michigan where every morning starts the same way. Before the espresso machine warms up, before the first customer walks in, the music starts. And the room goes from four walls to a feeling.
He built Puana because he couldn't find music that sounded like his space was supposed to sound. Not stock background noise. Not someone else's algorithm. Something warm, a little rough around the edges, alive.
Puana is a library of thousands of original tracks — each one composed to feel like it belongs somewhere real. Whether that's a lakeside cafe or a showroom floor, the principle is the same: the music should sound like the space is supposed to sound.
Jesse Meria
Founder, Puana · Owner, Cafe Meria · Charlevoix, MI
What you get
Jazz, ambient, acoustic, soul, lo-fi, classical, indie, electronic. Every one composed for real spaces.
Different music for showroom, service, and offices. 15-minute blocks. Automatic transitions.
Download a commercial license proving every track is legal. Show it to any auditor.
No BMI. No ASCAP. No SESAC. No additional licensing fees. Your subscription covers everything.
One toggle. Family-friendly across every zone. No surprises when customers bring their kids.
Staff gets play and pause. Managers get scheduling and settings. No shared passwords.
Describe your brand. Puana matches the sound — luxury, family, high-volume, whatever you are.
Every dealership gets its own schedule, team, and settings. One dashboard for all of them.
The math
Personal streaming services and radio aren't licensed for commercial use. The fine for copyright infringement is up to $30,000 per track. And 83% of businesses are doing it right now without knowing.
The “legal” alternative? A business music service ($25–30/mo) plus BMI ($250-500/year) plus ASCAP ($220-500/year) plus SESAC ($200-400/year). Total: $470-1,400+/year per year. Per location. And the music still sounds generic.
Music service + BMI + ASCAP + SESAC
Everything included. No PRO fees.
Common questions
Not with Puana. Every track is original music with full commercial rights included in your subscription. No BMI, ASCAP, or SESAC fees. No third-party royalties. Your Puana subscription covers your showroom, service lounge, offices, and any other area where music plays.
Yes. Each zone gets its own schedule, genre mix, and energy level. Your showroom can play polished jazz while the service lounge plays calm ambient. Each zone runs independently on its own device.
It depends on your brand. Luxury dealerships tend toward sophisticated jazz, ambient, and classical. Family dealerships lean into warm acoustic, soft pop, and indie. Used car lots benefit from upbeat energy — funk, soul, lo-fi. Puana has thousands of original tracks across every genre, so you can match the sound to the brand.
Research consistently shows that appropriate background music increases dwell time and reduces perceived wait time. In a service lounge, calm music makes a 45-minute oil change feel shorter. On the showroom floor, the right soundtrack keeps customers browsing longer and feeling more confident about the experience.
Yes. One toggle removes all tracks with explicit content across every genre and every zone. Family-friendly across your entire dealership, no surprises.
Each zone gets its own device — a tablet, laptop, or dedicated player. Each device connects to your Puana account and runs its own schedule. You manage everything from one dashboard. Add zones as you need them at $9.99/mo per extra device.
More for your business
Start listening free. Upgrade when you need multi-zone scheduling, analytics, and team access.