Puana for cafés
Music for coffee shops, from the first pour to close.
A coffee shop needs three sounds a day: unhurried in the first hour, a pulse through the lunch rush, instrumental for the laptop afternoon. Puana plays original music for each and switches on a schedule you set once. Listen to all three below, free. To play it in your café, Business is $19 a month per location.
$0 today. Card on file — cancel before day 14 and you’re never billed.
A café day, in three stations
Press any of them · the hours are a starting point, not a rule
Built behind a café counter
“For the first two years I ran my cafe, I picked the music the same way I picked what to wear — whatever I felt like that morning.”
Puana came out of that: decide the café’s day once, by the hour, and let it run — so the music at 3pm is chosen for the people working at the window, not for whoever opened up that morning.
Why the afternoon should stay low
A café’s afternoon is full of people working. In a set of experiments, Ravi Mehta, Rui Zhu and Amar Cheema found that a moderate level of ambient noise, around 70 decibels, improved performance on creative tasks compared with a quiet room at 50; at a loud 85, performance fell.
Music is part of that level. Keep the afternoon present but low, and without lyrics that pull attention — which is why the afternoon station is instrumental.
Mehta, R., Zhu, R., & Cheema, A. (2012). Is noise always bad? Exploring the effects of ambient noise on creative cognition. Journal of Consumer Research, 39(4), 784–799.
A music subscription for your café
- Set the day once.First pour, lunch rush, afternoon — or your own hours. The music changes by itself, so nobody at the machine is choosing songs.
- Play it on what you have.An iPhone, an iPad or any browser, plugged into your speakers. Up to three devices on one Wi-Fi play in sync.
- Keep it clean.An explicit-lyrics filter, no ads between tracks, and music that runs from open to close.
- Every track is original to Puana.Businesses subscribe to play it in their space.
How music licensing works for a business, in plain English: read the guide →
$19 a month per location
Or $190 a year — two months free. Every location after the first is 5% cheaper, up to 25% off; work out a group’s price. The first 100 businesses keep 25% off their first location for as long as they subscribe, applied at checkout.
Start my 14 days free →$0 today. Charged on day 14 unless you cancel — two clicks in settings.
Questions café owners ask
What music is best for a coffee shop?
Music that changes with the day. Warm and unhurried while the room fills, something with a pulse through the lunch line, instrumental through the afternoon when people are working. The three stations above are that day, and each plays on this page.
Do I need a music subscription for my café?
If you want music that runs from open to close without anyone choosing songs, and changes between morning and afternoon on its own, that is what a Business subscription does. It is $19 a month per location, and the first 14 days are free.
How much does music for a café cost with Puana?
$19 a month per location, or $190 a year. The first 14 days are free: a card is taken at signup and charged on day 14 unless you cancel, which takes two clicks in settings. Every location after the first is 5% cheaper, up to 25% off.
Can the music change between morning and afternoon on its own?
Yes. A Business account sets a schedule for each location — first pour, lunch, afternoon, or your own hours — and the music switches by itself.
How loud should music be in a café?
Low enough that an order can be taken without either side repeating themselves, and lower again in the afternoon when people are working. Stand at the counter on the customer's side: if you are raising your voice to be heard, so are they.
Updated