puana

For Cafes & Coffee Shops

Six in the morning. The room is waiting.

Fully licensed background music for your cafe. Built by a cafe owner. No PRO fees. Just the right sound, from first roast to closing time.

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The morning ritual

Before the first customer arrives, the room already has a feeling.

Five-thirty. The grinder runs. Steam curls off the first pull. Light is just starting to show through the windows. The cafe is empty, but it isn't quiet — because the right track is already playing. Something warm. Something that says: this place is alive.

That feeling — the one that makes a stranger walk in and immediately relax — it doesn't come from the furniture or the menu. It comes from the sound of the room. Research from the Journal of Business Research shows that music matching a space's identity increases customer dwell time by up to 20%. People stay longer. They order a second cup. They come back tomorrow.

But the wrong playlist breaks the spell. Top 40 over espresso. A phone shuffling between pop and metal. Silence when the barista forgets to press play.

A cafe is a feeling. The music is how you protect it.

Built by a cafe owner

This started with a frustration at five in the morning.

Cafe Meria sits on the main street of Charlevoix, Michigan — a small town on Lake Michigan where the water changes color five times before noon. Jesse Meria opened the cafe because he wanted to build a space that felt like the town itself: warm, unhurried, honest.

Every morning, he'd spend twenty minutes scrolling through playlists. Trying to find something that fit. Not too polished. Not too raw. Not someone else's idea of what a cafe should sound like. Just music that matched the light, the hour, the feeling of the room.

He'd find a decent playlist and it would loop after forty minutes. Or a track with lyrics about heartbreak would play during the morning rush. Or the vibe would shift from bossa nova to heavy metal because an algorithm decided variety was more important than coherence.

So he built something different. A library of original music where every track belongs in a real space. Where the morning sounds like morning and the afternoon sounds like afternoon. Where you describe the feeling you want and the room plays exactly that.

Puana isn't a product that was market-tested into existence. It was built in a cafe, by the person standing behind the counter, because nothing else sounded right.

Jesse Meria

Founder, Puana · Owner, Cafe Meria · Charlevoix, MI

Built for your schedule

Every hour is different. Your music should be too.

A cafe isn't one mood. It shifts with the light. Puana lets you schedule different sounds for every part of the day — in 15-minute blocks, with automatic transitions. Set it once. It runs itself.

5:30 AM

First roast

Soft ambient piano, barely there. The espresso machine is the loudest thing in the room.

7 AM

Morning rush

Warm acoustic jazz, gentle bossa nova. Energy enters without overwhelming conversation.

10 AM

Mid-morning lull

Lo-fi beats, indie folk. Laptops open. The room settles into its study-hall rhythm.

12 PM

Lunch

Uptempo grooves, light soul. People are talking, eating, moving. The music matches the motion.

2 PM

Afternoon study

Deep ambient, minimal electronic. The room goes quiet. Headphones come off because the speakers are enough.

Close

Closing time

Downtempo, warm jazz. The last customer lingers. The barista starts wiping down. The day ends well.

What you get

Everything included. Nothing complicated.

3,000+ original tracks

Acoustic, jazz, bossa nova, lo-fi, ambient, indie, soul, electronic. Every one made for real spaces.

15-minute scheduling

Different sounds for every part of the day. Automatic transitions. Set it once, forget it.

License certificate

Download a commercial license proving every track is legal. Show it to any auditor.

No PRO fees — ever

No BMI. No ASCAP. No SESAC. No additional licensing. Your subscription covers everything.

Explicit content filter

One toggle. Family-friendly across every genre, every daypart. No surprises during the morning rush.

Team access

Baristas get play and pause. Owners get scheduling and settings. No shared passwords.

Analytics

See what plays, when, and how long. Understand your cafe's musical identity over time.

Multi-location

Every cafe gets its own schedule, team, and settings. One dashboard for all of them.

The math

Playing your personal playlist at work can cost more than your espresso machine.

Personal streaming services aren't licensed for commercial use. The fine for copyright infringement is up to $30,000 per track. And 83% of businesses are doing it right now without knowing the risk.

The traditional alternative? A business music service ($25–30/mo) plus BMI ($250-500/year) plus ASCAP ($220-500/year) plus SESAC ($200-400/year). Total: $470-1,400+/year per year. For a small cafe, that cuts deep.

Traditional setup

Music service + BMI + ASCAP + SESAC

$1,100–2,800/yr
Puana

Everything included. No PRO fees.

$14.99/mo

Common questions

Everything you need to know.

Do I need a BMI, ASCAP, or SESAC license with Puana?

No. Every track on Puana is original music with full commercial rights included. There are no third-party royalties, no PRO fees, and no additional licensing costs. Your subscription covers everything.

What kind of music works for a cafe?

It depends on your space. Puana has over 3,000 original tracks spanning acoustic, jazz, bossa nova, lo-fi, ambient, indie, soul, and more. You describe the atmosphere you want — warm morning acoustic, busy lunch grooves, quiet afternoon study music — and Puana plays exactly that.

Can I schedule different music throughout the day?

Yes. Puana's scheduling works in 15-minute blocks. Set gentle acoustic for your 5:30 AM opening, warm jazz for the morning rush, lo-fi for study hours, upbeat energy for lunch, and mellow tones for closing. Set it once and it runs automatically, every day.

What if a licensing auditor visits my cafe?

You download your commercial license certificate from your Puana dashboard and present it. The certificate proves every track playing in your cafe is fully licensed for commercial use. No paperwork, no lawyers, no stress.

Can my staff change the music?

Yes. You can give staff play and pause control while keeping scheduling and settings locked to managers. Each team member gets their own access level — no shared passwords, no one derailing the vibe.

How is Puana different from a personal streaming service?

Personal streaming services are licensed for personal use only. Playing them in a commercial space is copyright infringement — businesses have been fined up to $30,000 per track. Puana is built specifically for commercial use, with a license that covers your business from day one.

More for your business

Your cafe deserves music that belongs there.

Start listening free. Upgrade when you need scheduling, analytics, and team access.

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