Puana for shops and boutiques
Background music for retail stores, at the pace you want people to shop.
Background music for a retail store should match the pace you want people to shop at: unhurried keeps browsers longer, livelier suits a full floor. Puana plays original music for each pace, runs all day without anyone choosing songs, and changes on a schedule you set. Hear all three below, free. Businesses subscribe from $19 a month per location.
$0 today. Card on file — cancel before day 14 and you’re never billed.
Three paces for a shop floor
Press any of them · schedule each to your own hours
What the research says about pace
In 1982, Ronald Milliman changed the tempo of the background music in a supermarket and watched what happened. With slower music, shoppers moved through the store more slowly, and sales were higher than with faster music.
Style works as well as speed. In a wine store, Charles Areni and David Kim found that shoppers spent more while classical music played than while Top-40 did — not by buying more bottles, but by choosing more expensive ones.
Neither study says one kind of music sells. They say the floor responds to the music, so the music should change when the floor does: unhurried on a quiet weekday, livelier when it fills. That is what the schedule is for.
Milliman, R. E. (1982). Using background music to affect the behavior of supermarket shoppers. Journal of Marketing, 46(3), 86–91. · Areni, C. S., & Kim, D. (1993). The influence of background music on shopping behavior: Classical versus top-forty music in a wine store. Advances in Consumer Research, 20, 336–340.
In-store music, run from one phone
- Set the day once.Browse for the quiet morning, busy for the afternoon rush, or your own hours for each store. The music changes by itself, so nobody at the till is choosing songs.
- Play it on what you have.An iPhone, an iPad or any browser, plugged into your speakers. Up to three devices on one Wi-Fi play in sync, so the fitting rooms hear what the floor hears.
- One store or twenty.Each store is its own location with its own schedule. Every store after the first is 5% cheaper, up to 25% off.
- Keep it clean.An explicit-lyrics filter and no ads between tracks. Every track is original to Puana; businesses subscribe to play it in their space.
How music licensing works for a business, in plain English: read the guide →
$19 a month per location
Or $190 a year — two months free. Every location after the first is 5% cheaper, up to 25% off; work out a group’s price. The first 100 businesses keep 25% off their first location for as long as they subscribe, applied at checkout.
Start my 14 days free →$0 today. Charged on day 14 unless you cancel — two clicks in settings.
Questions store owners ask
What music should a retail store play?
Music at the pace you want the floor to move, in a style that suits the store. Unhurried when you want browsers to stay, livelier when the floor is full. The three stations above are those paces, and each plays on this page.
Does in-store music affect sales?
The research points to pace and choice rather than persuasion. In a supermarket study, slower music slowed shoppers down and went with higher sales than faster music; in a wine store, classical music led shoppers to choose more expensive bottles than Top-40 did. Treat the music as a lever on how the store feels, and change it when the floor changes.
How much does in-store music cost with Puana?
$19 a month per store, or $190 a year. The first 14 days are free: a card is taken at signup and charged on day 14 unless you cancel, which takes two clicks in settings. Every store after the first is 5% cheaper, up to 25% off.
Can I run several stores from one account?
Yes. Each store is a location with its own schedule. Up to 25 stores are self-serve, and the multi-location calculator gives the exact monthly price for your count.
What do I need to play it?
An iPhone, an iPad or any web browser, connected to the speakers you already have. Up to three devices on the same Wi-Fi can play in sync, and an explicit-lyrics filter is one switch.
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