For Breweries & Taprooms
Fully licensed background music for your brewery or taproom. Indie, folk, funk, soul — genres that match the craft ethos. No PRO fees. No contracts.
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The craft of atmosphere
People come to breweries to talk. To catch up, to argue about hops, to sit with a flight and figure out which one they like best. The music has to support that conversation without disappearing into nothing.
Too loud and people leave early. Too quiet and the room feels empty even when it's not. Too generic and the space loses the character you spent years building — the reclaimed wood, the hand-chalked menu, the logo your friend designed.
You put thought into every recipe. You source specific hops, dial in fermentation temps to the degree, age a stout for months because it matters. The sound in your taproom deserves the same attention.
Puana is a library of Thousands of original tracks that feel like they belong in a place where people care about what they're drinking.
Built for your schedule
A Tuesday afternoon taproom isn't a Friday night crowd. Puana lets you schedule different sounds for every part of the week — in 15-minute blocks, with automatic transitions and volume changes. Set it once. It runs itself.
Warm acoustic, indie folk, Americana. Easy and unhurried. The soundtrack for a slow flight and good conversation.
Uptempo funk, soul grooves, indie pop. The energy shifts as the after-work crowd rolls in.
Full room energy. Rock, electronic, hip-hop instrumentals. The volume matches the crowd.
Lo-fi, mellow jazz, soft rock. Families, regulars, dogs on the patio. Relaxed and warm.
Schedule Puana around your events. It plays before and after — and picks up automatically when the band stops.
Downtempo, ambient, acoustic. The room empties gently. The last few regulars finish their pints.
From a cafe in Michigan
“I know what it feels like to run a place where every detail matters — and to realize the music was the one thing I'd been getting wrong.”
Puana started in a small cafe in Charlevoix, Michigan — a town with more breweries per capita than most cities. Jesse Meria watched the same problem play out across the street, down the block, at every taproom he walked into: great beer, no thought given to the sound.
Someone's phone plugged into a speaker. A personal playlist on shuffle. The same twenty tracks every week. Occasionally something jarring that kills a conversation mid- sentence.
He built Puana as a library of thousands of original tracks — each one composed to feel like it belongs somewhere real. Warm, textured, alive. The kind of music that makes someone look up from their glass and think, “this place has good taste.”
You describe the atmosphere you want. Puana plays exactly that.
Jesse Meria
Founder, Puana · Owner, Cafe Meria · Charlevoix, MI
What you get
Indie, folk, Americana, funk, soul, blues, jazz, lo-fi, rock, acoustic. Every one made for real spaces.
Different vibes for different dayparts and days of the week. Automatic transitions. Volume changes included.
Download a commercial license proving every track is legal. Show it to any auditor.
No BMI. No ASCAP. No SESAC. No additional licensing fees. Your subscription covers everything.
One toggle. Keep it clean for Sunday afternoon families or turn it off for Friday night. Your call.
Bartenders get play and skip. Managers get scheduling and settings. No shared passwords.
See what plays, when, and how long. Understand your taproom's musical identity over time.
Every taproom gets its own schedule, team, and settings. One dashboard for all of them.
The math
Personal streaming services aren't licensed for commercial use. The fine for copyright infringement is up to $30,000 per track. And 83% of businesses are doing it right now without knowing.
The “legal” alternative? A business music service ($25–30/mo) plus BMI ($250-500/year) plus ASCAP ($220-500/year) plus SESAC ($200-400/year). Total: $470-1,400+/year per year. And you still might not get the sound your taproom deserves.
Music service + BMI + ASCAP + SESAC
Everything included. No PRO fees.
Common questions
No. Every track on Puana is original music with full commercial rights included in your subscription. There are no third-party royalties, no PRO fees, and no additional licensing costs. Your Puana subscription covers everything.
Thousands of original tracks spanning indie, folk, Americana, funk, soul, blues, lo-fi, rock, acoustic, jazz, and more. Every track is composed specifically for real spaces — warm, textured, and alive. No generic stock music. The kind of music that matches the attention to detail you put into your beer.
Yes. Puana's scheduling works in 15-minute blocks. Set your afternoon taproom acoustic, happy hour funk, Friday night energy, and Sunday session vibes — each with its own genre, mood, and volume level. Set it once and it runs automatically.
Schedule your music around your events. Set Puana to play before and after live music, trivia, or open mic nights. During the event, pause it. When the event ends, your scheduled music picks up automatically — no one has to remember to turn it back on.
Yes. You can give bartenders play, pause, and skip control while keeping scheduling and settings locked to managers. Each team member gets their own access level — no shared passwords.
Personal streaming services are licensed for personal use only. Playing them in a commercial space is copyright infringement — businesses have been fined up to $30,000 per track. Puana is built specifically for commercial use, with a license that covers your business from day one.
More for your business
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